Cadbury is known to be one of the largest brands in the business. The brand is always known as the brand for the people for the society but what is invisible to the eye is the royal value of the brand.
This book talk about how Cadbury evolved to become the brand of the Royal Family, as well as develop itself to be to be the biggest Aristocratic Chocolate Makers of the world. The brand hold the "Royal Warrant", and has a seat in the political and social house of the Royal Family.
